Internet Consultant • Usability Expert • Information Architect • Business Analyst • Web Strategist
Summary
My name is Jerome Schlossman. I am a web consultant based in Montreal (Quebec, Canada), specialized in usability and interactive website design.
What does UX mean?
UX is the acronym for “user experience”. It’s a term used to describe the overall experience and satisfaction a user has when using a website.
What can a UX specialist do for your business?
Web Design
- Appealing, easy-to-use, and instinctive interfaces
- Fully functional prototypes:
- Web prototyping with wireframes (designed in Axure)
- HTML mockups
- Web 2.0 functionality and interactive features
- Social networking elements
Web Strategy
- Current site SWOT analysis (SEO, navigation, functionality…)
- Content, layout, and functionality recommendations
- Competitive Web position
- SEO optimized content writing (French and English)
- Seamless integration in your marketing strategy
Information Architecture
- Site map
- Navigation charts
- Screen flow diagrams
Business Analysis
- Functional specification documents
- Use cases
- Quality assurance
Usability
- Usability tests
- Card sorting
- Individual Interviews
Project Management
- Planning, organization, and resources management
- Corporate presentations
- Business plans
Summary
My job is to convert a business need into an appealing and user-friendly web prototype, ready for design and integration: wireframes, navigation tree, site map, functional specification documents…
So, a few words about the complete UX development cycle:
Step 1: Clearly determine your business objectives and the target audience
What do we want to achieve?
Sell, inform, promote, acquire…? Carefully identifying the business objective to achieve online is essential, yet too often overlooked.
Who are we targeting?
Whether it is accomplishing a task or getting a piece of information, speed and simplicity are of essence. To what is our target clientele sensitive?
Understand your business needs, the industry standards, and the online competition will drive the design, the content, and the functionality. My business background can help.
Step 2: Identify the technology environment and constraints
Are you using a CMS, web portal software? How customizable is your system?
Granted, technology is a commodity. It also is the source of most budget exceeding. Understanding the technical environment allows to minimize the cost while making the development as flexible as possible. My technical background can help.
Step 3: Know the human–computer interaction
Who are the different users and what do they really need?
In other words, get the information from the horse’s mouth. No need for costly focus groups. A couple of one-on-one interviews with staff members and selected clients usually bring valuable indications. My communication background can help.
Step 4: Design the best interface possible!
We now know where we are going. Time to build the prototype and give your developers the support tools they need.
Profile Summary
- 10 years of experience in e-commerce, and complex interactive website design
- 5 years as the Desjardins Securities Internet Director
- 5 years as the SunGard EMS Web R&D Director
- Expert in information architecture, ergonomic design and wireframes
- Internet strategy, SEO, functionality creation, content writing and management
- Unique mix of advanced technical knowledge and management skills
- Highly skilled in producing effective websites, from inception to deployment
- Master’s in management (Sorbonne, Paris), e-marketing certificate
- Perfect fluency in English and French (verbal and written)
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Desjardins Securities
Mandate: Corporate Website Creation & Design
Intervention:
- Business analysis
- Architecture and design
- Content writing
- Project and team lead
- Presentation to high management
- Implementation and updates
-
Bombardier
Mandate: Corporate website redesign
Intervention:
- Navigation, site map
- Functionality
- Wireframes
- Functional specifications
- Presentation to high management
-
SAQ
Mandate: Call for Tenders Management System: Creation and publication, Bid Submission, Bid Selection
Intervention:
- Business needs analysis
- Focus groups
- Card Sorting
- Navigation diagrams
- Functionality creation
- Information Architecture
- Content Writing
- Wireframes
-
Disnat
Mandate: Online Trading Website Management
Intervention:
- Complete redesign
- Intranet development
- Project and team lead
- Continuous platform improvement
- CRM implementation
- Third-party vendor management
- Functional specifications
- Customer support supervision
- E-marketing campaigns
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National Bank – Brokerage
Mandate: First stock quote ticker for cellular phones in Canada (1999)
Intervention:
- Prototype design
- Sales presentations
-
w.illi.am, digital solutions & multimedia agency
Mandate: Design of a web application (CMS) to create micro sites
Intervention:
- Functionality definition
- High resolution wireframes
- Design of the marketing pages
-
SunGard PowerStation
Mandate: Complete design of a web-based integrated broker workstation
Intervention:
- Product definition and design
- HTML prototype
- Functional specification documents
- Team management (California, Utah, Quebec)
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Mediagrif
Mandate: Wireframes and Web strategy for the company B2B e-commerce sites
Intervention:
- Web strategy recommendations
- Site redesign
- Insertion of Web 2.0 tools
- Newsletter content & design
- SEO improvement
- Brainstormings & training sessions
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The MacRAE'S BLUE BOOK Directory
Mandate: Multi-level Web strategy and redesign of the company’s website
Intervention:
- Tactical Web strategy
- Information architecture
- SEO and readability
- Business analysis
- Wireframes & graphic design
- HTML integration
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Bidnet
Mandate: Site redesign and functionality improvement recommendations
Intervention:
- Business analysis
- Architecture and design
- Wireframes
-
Government Bids
Mandate: Public website improvement
Intervention:
- UX recommendations
- Content improvement
- Selected pages redesign
- Wireframes
- Graphic implementation of SEO recommendations
- Presentation to high management
-
The Broker Forum
Mandate: Internal search engine redesign and SEO improvement
Intervention:
- Navigation diagram
- New functionality
- Wireframes
- Functional specifications
-
PowerSource Online
Mandate: Homepage redesign
Intervention:
- Navigation diagram
- New functionality
- Wireframes
- Functional specifications
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Carrus Technologies
Mandate: Site redesign and improvement recommendations
Intervention:
- Web strategy
- Site redesign guidelines
- New functionality creation
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Global Wine & Spirits
Mandate: Creation of a new service: Wine Tourism
Intervention:
- Business analysis
- Product definition and design
- Wireframes
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